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Work
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Social Media
I managed and created content for Marywood University’s organic social media, overseeing the full content calendar across platforms. My approach emphasized platform-specific strategy, audience engagement, and data-informed decisions. I introduced monthly analytics reports to track performance, identify trends, and guide future content planning. This strategic shift helped revamp the university’s social presence by moving away from generic cross-posting and toward tailored, purposeful storytelling.
My foundation in social media began during my time as an intern in the Office of College Communications at Keystone College, where I first gained hands-on experience writing posts, capturing visuals, and learning the importance of tone, timing, and brand voice.
My foundation in social media began during my time as an intern in the Office of College Communications at Keystone College, where I first gained hands-on experience writing posts, capturing visuals, and learning the importance of tone, timing, and brand voice.
Photography
This collection features a mix of professional headshots, candid campus photography, and published photo spreads. The work spans my time at Marywood University and contributions to local newspapers, showcasing everything from faculty and student portraits to event coverage and editorial layouts. These images reflect my experience behind the camera in both marketing and journalism settings.
Campaigns
I've contributed to a range of marketing campaigns spanning local nonprofit initiatives, product launches, and higher education outreach. Whether promoting new academic programs at universities, supporting small business ventures like a CBD product line, or raising awareness for community causes, I’ve played a hands-on role in content creation, strategy, and digital execution. These experiences reflect my ability to adapt messaging to different audiences while maintaining a clear, consistent brand voice across platforms.
Writing
From blog articles and press releases to web copy and feature profiles, my writing helps organizations connect with their audiences and drive action. At Marywood University, I wrote dozens of SEO-optimized blog posts covering student life, career advice, mental health, and more.
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