Skills

I’m experienced in developing and executing digital strategies that align content, design, and data. My background spans SEO implementation, branded storytelling, multimedia content creation, and performance tracking across platforms. I rely on research and analytics to shape campaigns that are clear, engaging, and built for measurable impact.

SEO & Web Optimization

Experienced in conducting technical audits, optimizing site architecture, and improving content performance using tools like Semrush, Screaming Frog, and BrightEdge. Proficient in keyword research, metadata refinement, accessibility evaluation, and executing updates aligned with SEO best practices.

Branding & Storytelling

Skilled in crafting narratives that reflect brand voice and resonate with target audiences. Experience includes writing blogs, news articles, press releases, profile features, landing pages, and campaign messaging with a focus on clarity, tone, and engagement. Proficient in developing story-driven, AI-supported content strategies that build trust and recognition.

Multimedia Content Creation

Created and edited high-quality visual and audio assets for web, social, and video platforms. This includes DSLR photography, video editing in Adobe Premiere, image work in Photoshop and Lightroom, and audio transcription. Also experienced in optimizing YouTube content and scheduling campaigns using Semrush Social and Social Poster.

Performance Tracking

Led campaign planning through performance audits, competitor tracking, and structured reporting. Used a combination of software-generated templates and custom-built reports tailored to each initiative. Maintained ongoing competitive analysis, identified strategic opportunities, and ensured every campaign was backed by measurable insights and objectives.